According to US nutrition experts, poor nutrition is a leading cause of illnesses in the U.S and is responsible for more than 500,000 deaths annually. Increased fruit consumption - through improved access - is an effective remedy to rising health risks for many American households as they improve their dietary lifestyles. Therefore, the demand for healthy fruits is at an upward trajectory. Furthermore, with COVID-19 pandemic disrupting conventional offline business operations, many small and medium scale fruit producers and businesses are now increasingly looking for ways to pivot for increased sales online. Building and launching the CleanFruits platform will undoubtedly expand the revenue base of fruit entrepreneurs and businesses.
CleanFruits would become the "Amazon" for all kinds of fruits (organic inclusive) where local fruit farmers and businesses can use simplified digital marketing tools and integrated geo-based analytics to drive online sales. Our platform will enable one-click purchases and potential subscription service depending on fruit farmers' preferences. We would work closely with vetted fruit farmers and businesses, logistics companies, qualified quality control and compliance companies and organizations to ensure that the quality of fruits sold are not compromised. Our focus is on ensuring top quality fruits delivered promptly to U.S residents with potentials for global delivery in the future.
I will use $10,000 to build out my lean strategy as follows: 1. Conduct deep-dive market research on local fruit producers and businesses in 3 best-fit pilot states (MA, NY, NH). (Timeline: > 3 months). 2. Create wireframes and UI designs of the digital platform (web and mobile application). (Timeline: 3 - 4 months). 3. Build relationships with identified fruit producers and negotiate agreements to sign them on the CleanFruits digital platform. (Timeline: 3 - 5 months). 4. Partner with quality control and compliance actors and logistic companies. (Timeline: 3 - 5 months). 5. Develop beta version of the website or mobile application. Launch MVP and test run. (Timeline: 4 - 7 months). 6. Launch the live version of the website or mobile app.